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Jeff Fink
Director, Cloud & AWS Alliances
Strategic alliance leader with 19+ years of direct sales and partnerships experience. Proven track record in scaling cloud alliances and driving GTM strategies across co-build, co-market, and co-sell.
Passionate about building programs that scale both impact and culture.
19+
Years Experience
200+
AWS Marketplace Transactions
2
AWS Alliances
Built & Scaled
Cloud & AWS Alliance Leader Value
Strategic Cloud Partnerships • Revenue Acceleration • Operational Efficiencies
$22+M
Revenue Impact
Through Influence & Referral
30%
Faster Sales Cycle
Through Marketplace & Cosell
Global
Leadership
Scaled cloud alliance
5x
Performance
Presidents Club
Core Capabilities
AWS Marketplace
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Consistent MPPO / CPPO Growth
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Vendor Insights | Free Trial | SCMP
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PayGo via PLG
Risk Mitigation
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Proven track record
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Trusted Partner to AWS
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Reduce Churn & Lower COGS
Cloud Partnerships
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Co-build innovation & growth
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Co-market better together
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Co-sell optimization
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Top Down & Bottom Up
Operations
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Streamline efficiencies
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CRM Integration Cosell Platforms
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Process Automation
Why Jeff Fink Delivers
Proven track record scaling partnerships from startup to multi-million dollar revenue streams with strategic vision and operational expertise.
Strategic
Vision Execution
Tactical
Operational excellence
Results
Measureable outcomes
Skills & Expertise
Two decades of experience across sales, partnerships, team development, cross-functional collaboration, and leadership.
Cloud Alliance Strategy
95%
Technology
88%
Leadership
92%
Communication
90%
Professional Achievements
2025 Cloud GTM Leaders Cohort 11
2023 Presidents Club Winner
2022 Presidents Club Winner
2020 Leadership Austin Essential 41 Class Graduate
2020 MVP Award Alliance Manager, Dell Technologies
2020 Dell Leadership Development
Professional Experience
Strategic leadership roles driving partnership growth and innovation across leading technology companies.
FloQast
Director, AWS Alliance (Feb 2024 – Oct 2024)
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Retail
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SMB
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Led AWS alliance function and began hiring a global co-sell team of 3.
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Grew AWS-influenced revenue by $1.8M in under a year by driving operational efficiencies, leading GTM strategy, and co-sell alignment.
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Improved win rates by 26%, deal speed by 30%, and deal size by 10% by embedding AWS value into the sales motion
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Implemented and optimized Tackle.io to automate co-sell CRM integration with over 1,400 shared opportunities, and over 400 closed/won
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Spearheaded AWS Marketplace onboarding, completing 40 transactions for $1.6M ACV, streamlining operations and collections for finance
Boomi
Director, AWS Global Alliance (Aug 2021 – Jan 2024)
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Data & Analytics
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Retail
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Education
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Supply Chain
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Scaled AWS net new influence/referral revenue from $100K to $7.5M ARR, transforming AWS from least to most impactful partner, and ultimately gaining entry to AWS SRRP
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Transacted over 100 Marketplace (MPPO & CPPO) deals, resulting in $20M TCV revenue in 2023 (includes renewal business and $211K AWS credits)
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Launched and scaled Workspan implementation, enabling effective tracking of 900% YoY shared pipeline growth
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Presented at 2 AWS events as a thought leader, coordinated C-level engagement, and hosted an AWS keynote speaker at a customer event
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Led a dotted line cross-org team of 5, and drove enablement and collaboration across GTM, marketing, product, security, and legal
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Established WMP ISV Program, AWS provided 10-15% funding per customer
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Prepared a Strategic Collaboration Agreement between Boomi and AWS
Boomi
Manager, Dell Technologies Alliance (Feb 2018 – Jan 2022)
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Averaged 108% attainment over 4 years and achieved quota each year
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Awarded 2020 Dell Technologies Global MVP Alliance Manager
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Led a team of 5 BDMs in 2021 after completing Dell’s Leadership Development Program in 2020.
Scalable
Partner Manager, ISV & SI (May 2016 – Jan 2018)
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Led partner relationships, resulting in over $10,000,000 ACV pipeline.
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Managed SoftwareOne, FMX Solutions, and EasyVista partnerships.
Snow Software
Partner Manager, CDW (Jul 2013 – Aug 2015)
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Led our relationship with CDW, resulting in 10-15 monthly referrals
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Delivered enablement to 1000’s of CDW sellers
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Implemented and optimized lead generation and conversion motion
KACE Networks / Dell KACE
Area Sales Manager & Sales Rep (Oct 2009 - Jun 2013)
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Built and led the Caribbean & Central America territory from 1 to a team of 5, expanding the customer base from 3 to 33
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Attained 134% quota, recruited 24 new SI & VAR partners
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Consistently top-ranked sales performer (#1 rep in 2011 & 2022)
Dell
Various Inside Sales Roles (Jun 2005 - Oct 2009)
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Consistently ranked in the top 10% of sales force across multiple roles (Acquisition, Enterprise, Large Opps)
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Averaged 117–134% of quota across years, selling 3rd-party software into SMB and large accounts
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Developed training materials and sales playbooks used company-wide
Entrepreneurial Passion Projects
Eternal Light
Life Coach & Reiki Master (Jun 2024->)
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Provide 1:1 Coaching and Reiki Healing for clients
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Lead guided meditations (Available on InsightTimer)
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Lead group Reiki healing sessions and teach Reiki Practitioner 1 and 2
United Music Experience
Founder & CEO (Dec 2015->)
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Founded a nonprofit to foster human connection through music
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Raised $30K via grants and donations; curated 3 airport exhibits, produced 3 events for 200+ attendees, and produced an immersive sound experience.
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Built board, established 501(c)(3), and led all fundraising, programming, and
branding initiatives
Ready To Collaborate?
Whether you're looking for strategic partnership leadership, AWS and Cloud alliance expertise, or exploring opportunities, I'd love to hear from you.
Beyond Work
When I'm not building strategic partnerships, you'll find me exploring these passions:
"Balancing professional excellence with personal growth, and meaningful connections."
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